PBI+Qualtrics webinar series (3/4)- Strategic Customer XM for project business, 21.8.2020
Strategic Customer XM for project business, 21.8.2020 at 09.00-09.30 am (GMT+3)
How to measure the impact of customer experience on company performance in project business
Speakers are Dr. Magnus Gustafsson (Partner), Filip Franck (CEO) and Carl-Johan Larsson (eXperience Manager Nordics, Qualtrics).
Customer Experience Management processes are often disconnected from strategy implementation and are reactive, when they in fact could be an invaluable tool for monitoring strategy implementation in real time and provide predictive analytics. This requires that Customer Experience Management is integrated into your business process and that you are asking yourself the right questions; how do our customer’s experiences influence sales and profitability? Does the customer experience support strategy execution?