Webinar recording: How mature is your company at selling value?

Speakers are Filip Franck, CEO, and Anders Jungar, Manager at PBI.

Value selling is not an easy task. Many B2B companies struggle with selling value – finding out what really creates value for the customer and how to sell this value based on hard facts instead of common beliefs. Methods to thoroughly assess the approach the company has for value selling are either unknown or limitedly applied in most companies. During this webinar, we go through a value-driven sales maturity assessment method developed by PBI. The method is based on 20 years of front-line sales experience and academic research.